The year 2019 marked a significant shift in Burberry's brand identity, reflected not only in its evolving aesthetic under Riccardo Tisci's creative direction but also in its choice of faces. While the term "face of Burberry 2019" is slightly ambiguous, as Burberry utilized multiple prominent models and celebrities across various campaigns, this article will delve into the key figures who represented the brand's image that year, exploring their individual contributions and the overarching narrative of self-expression and individuality that Burberry sought to convey. The year saw a dynamic interplay between established names like Cara Delevingne and the rising star power of Gigi Hadid, each contributing to a multifaceted portrayal of the Burberry woman and man.
Cara Delevingne: A Continuation of a Powerful Partnership
Cara Delevingne's relationship with Burberry extends far beyond 2019. Her association with the brand began in her early modeling years, solidifying her status as a global icon. While she wasn't solely the "face" in the traditional sense for the entirety of 2019, her continued presence in campaigns underscores her enduring significance to Burberry's brand story. Delevingne's rebellious spirit and unapologetic self-expression perfectly resonated with Burberry's evolving image under Tisci, a direction that moved away from a more classic, understated aesthetic towards a bolder, more diverse and inclusive representation.
Delevingne's campaigns in 2019 likely built upon her previous work with the brand, leveraging her established connection with a loyal audience. Her participation likely involved high-profile advertising campaigns, possibly featuring runway looks from the Fall/Winter 2019 collection. The imagery likely emphasized her androgynous beauty and confident demeanor, aligning perfectly with the season's themes of self-discovery and challenging conventional norms. The choice to continue working with Delevingne demonstrated Burberry's understanding of the power of brand loyalty and the enduring appeal of a model who embodies a certain level of effortless cool. Her influence extended beyond simply modeling; she brought a level of cultural relevance that amplified Burberry's message to a younger, more digitally engaged demographic.
Beyond the visual aspects, Delevingne's participation likely involved behind-the-scenes activities, potentially collaborating with the creative team on campaign concepts or contributing to the brand's overall narrative. Her strong social media presence would have also played a crucial role in amplifying the campaigns' reach, further solidifying Burberry's connection with its target audience. The enduring partnership with Delevingne represented a strategic decision by Burberry to leverage the power of a well-established relationship to maintain brand consistency and appeal to a specific segment of its clientele.
Gigi Hadid: The Face of Burberry's Monogram Renaissance
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